Client Overview
Business Name: Puyallup Summit Dental Center
Location: Puyallup, Washington
Industry: Dental Services
Service Provided: Comprehensive dental care, including general dentistry, cosmetic procedures, and orthodontics.
Puyallup Summit Dental Center approached Tech Around Marketing with a challenge: they needed to boost their online visibility to attract more local clients. In the highly competitive dental industry, local SEO plays a crucial role in driving patients to a practice. Our task was to ensure Puyallup Summit Dental Center could stand out from the crowd and appear at the top of search results for key dental-related terms.
The Challenge
Although the client had a functioning website, it was not optimized for local SEO. Their competitors were outranking them for critical search terms, which resulted in missed opportunities for attracting new patients. The primary challenges we faced were:
- Poor local search word rankings in search engines.
- low internet exposure, especially for new patients looking for Puyallup dental care.
- Lack of keyword optimization and weak on-page SEO, which negatively impacted search performance.
Our SEO Strategy
To help Puyallup Summit Dental Center dominate the local search results, we executed a comprehensive Local SEO strategy that included:
Website Audit & Optimization
We began with a detailed audit of the website to identify technical issues, gaps in keyword usage, and optimization opportunities. We improved the on-page SEO of the website by:- Optimizing title tags, meta descriptions, headers (H1, H2, H3), and images for local dental keywords.
- Improving site speed and mobile responsiveness, as search engines prioritize mobile-friendly sites in rankings.
Local Keyword Research
To ensure we were targeting the most relevant keywords, we conducted extensive research on local dental terms. We identified the most valuable search phrases, including:- “Puyallup Summit Dental Center”
- “Puyallup dental center”
- “Puyallup summit dental”
- “Summit dental care”
Content Creation & Optimization
We developed new, keyword-rich content for the website, including blogs and service pages, which incorporated the target keywords. This provided valuable information to potential patients while enhancing the site’s SEO performance.Google Business Profile Optimization
To increase local presence, we made their Google Business Profile better. This included:- maintaining uniformity in NAP (Name, Address, Phone) over the internet.
- Adding accurate business information, services offered, and high-quality images.
- promoting evaluations and handling patient comments to establish authority and confidence.
Local Citations & Backlinks
We built high-quality local citations and secured backlinks from local directories and reputable sites to boost the website’s authority in search engine rankings.Monitoring & Continuous Improvement
Throughout the campaign, we tracked the site’s performance using tools like Google Analytics and Search Console. Our team continuously monitored the rankings, traffic, and user engagement, making necessary tweaks to ensure steady progress.
Results
Within just a few months, our Local SEO efforts transformed Puyallup Summit Dental Center’s online presence. The practice quickly began to rank for all major local keywords:
- “Puyallup Summit Dental Center” – Ranked 1st
- “Puyallup dental center” – Ranked 1st
- “Puyallup Summit Dental” – Ranked 1st
- “Summit dental care” – Ranked 1st
These keyword rankings translated into increased organic traffic, greater visibility in the local market, and a noticeable rise in appointment bookings.
Conclusion
By focusing on the fundamentals of local SEO—optimizing on-page elements, improving local citations, and leveraging Google’s local platform—Puyallup Summit Dental Center now dominates local search results. As a result, the practice has experienced substantial growth in its patient base and online engagement.
Ready to Grow Your Local Business?
If you’re looking to achieve similar success for your local business, Tech Around Marketing is here to help!
Helping companies like yours rank higher, bring in more customers, and rule their local marketplaces is our specialty as the top local SEO service provider.
To find out how we can help you grow your company, get in touch with us right now!