In this post, I’m going to walk you through the exact process of creating a high-converting squeeze page, step-by-step.
High-converting squeeze pages have been a key factor in growing my email list to 141,996 subscribers. Here’s how to get comparable outcomes.
Understanding Marketing Terms: What Is a Squeeze Page?
As marketers, we enjoy employing jargon and switching it up frequently. Content isn’t just long-lasting; it’s evergreen. You require a flywheel instead of a marketing funnel. And let’s not even get into growth hacking.
With buzzwords always changing, you might hear an old or strange term like “squeeze pages” and wonder—what does that mean?
To make things more confusing, everyone has their own definition. Some say it’s a type of landing page. Others think it’s an overlay, like a popup or splash page.
Let’s clear things up with…
What Is a Squeeze Page?
A squeeze page is a type of landing page that marketers use to collect email addresses from visitors. You “squeeze” visitors into giving this info by offering something special, locking valuable content, or limiting access in some way.
What to Include in a Squeeze Page
Squeeze pages are often brief, but they nearly always contain the following:
- A headline that clearly states the benefit you are offering
- Supporting text that provides enough information for the visitor to make a decision
- An embedded form with just one or two fields (typically name and email address) so visitors can take action without leaving the page
Despite the name, squeeze pages aren’t as annoying as they might sound. You shouldn’t force visitors into doing anything they don’t want to do. The best squeeze pages offer something valuable in exchange for an email address. It’s a fair and non-spammy trade.
Think of it as more of a gentle hug than a squeeze. (However, “gentle hug page” just doesn’t sound as good, does it?)
What Distinguishes a Landing Page from a Squeeze Page?
A squeeze page is a special kind of landing page made to collect visitor email addresses. It’s like comparing a regular apple to a specific type of apple.
Singular-page websites used in campaigns to compel users to take a certain action are known as landing pages and squeeze pages. They usually have one main call-to-action (CTA) to make it easy to track results.
Here are the main differences:
Landing Pages vs. Squeeze Pages
Landing Pages:
- May have many form fields to get lots of information from visitors.
- Can be different lengths.
- Might have a button to click through.
- Often have detailed graphics, information, and social proof.
- may be utilized at any point during the purchasing process.
- Can get traffic from many sources, including email.
Squeeze Pages:
- Only have one or two form fields: name and email address.
- Usually short and to the point.
- Always have at least two form fields for collecting leads.
- Keep content minimal to avoid overwhelming visitors.
- Typically used at the beginning of the buyer’s journey.
- Usually do not get traffic from email sources.
Step-by-Step Guide to Create a Squeeze Page
Step 1: Write Your Headline
Your squeeze page headline is very important. It should clearly state what people will get from signing up “Proven SEO Tips Straight to Your Inbox,” for instance.
Here are a few more headline ideas:
- “Learn How to ____ In _____ Minutes”
- “New Case Study: How I Lost/Gained ____”
- “Learn How _____ Makes ____ Per Month”
- “Get ____ With Less ____”
- “Free Newsletter: Insider _____ Tips From Experts”
Step 2: Make a Compelling Offer
After hooking someone with your headline, tell them exactly what they’ll get. For example, you can offer:
- Ebooks
- Reports
- 7-Day Email Courses
- Videos
- Templates
- Whitepapers
To find something your audience wants, look for questions on forums and online communities like Reddit. Offer something you can cover better than anyone else, or check out popular courses on sites like Udemy and create content on a topic people are paying for.
Step 3: Use Multiple Opt-in Forms
Don’t use just one opt-in form. Use 2, 3, or even 4 forms on your squeeze page. Place one at the top and another at the bottom of the page to give visitors multiple chances to subscribe. Keep the form fields to a minimum—just email or name and email.
Step 4: Add a Call to Action
Make sure your page has an obvious call to action (CTA). Tell people exactly what to do next, like “Join My Newsletter” or “Sign Up.” Make sure your CTA matches what you’re offering, like “Get the Ebook” or “Click to Access The Case Study.”
Step 5: Use Social Proof
People are reluctant to hand over their email address, so use social proof to reassure them. Show how many subscribers you have or where you’ve been featured. If you don’t have big numbers or media mentions, use testimonials from happy subscribers.
Step 6: Remove Distractions
Remove any navigation, sidebar, or links that can distract visitors from your main offer. Give people one option: to sign up.
Step 7: Build Your Squeeze Page
You can create your squeeze page using:
- WordPress Plugin, Theme, or Page Builder: These tools help you quickly create custom-designed squeeze pages.
- DIY Page: Custom build and code a page from scratch if your site doesn’t run on WordPress.
- Landing Page Builders: Tools like Leadpages and ClickFunnels that integrate with different Content Management Systems and allow for heavy customization.
Step 8: Use an Exit Intent Popup
Add an exit intent popup to catch visitors who are about to leave without signing up. Offer something different in your popup to increase the chances of conversion.
Step 9: Optimize For Search Engines
While your squeeze page might not rank for competitive keywords, include a low-competition long-tail keyword in your page’s title tag to help with search engine visibility.